Consulting, brand strategy & sales team development

We transform the way an organization communicates with and develops its people, to secure the execution of its strategy.

We find out what keeps the strategy from happening in daily operations, and we install it where it does happen: models you can score, operating manuals, one brand narrative, e-learning and your own digital campus.

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How it gets told Communication Brand, narrative and design, so the organization says the same thing at every point of contact.
How it holds Development Mentoring, e-learning and a digital campus that hold the change in place, cycle after cycle.
How the work gets done Execution Explicit execution models, operating manuals and rubrics to score them against.
CommunicationDevelopmentExecutionResults

We focus on sales team development: it’s where almost everything we build came from, and where a change in behavior can be measured week by week.

Transformation isn’t redesigning the strategy. It’s changing what the team does every day.

Almost no strategy fails in the boardroom — it fails on the way to the field. Every department tells it differently, every person runs it their own way, and nobody says what evidence it gets measured by. That stretch of road is exactly where we work — until the change holds in the day-to-day and shows up in the numbers for the cycle.

Why equippen

Organizations don’t transform in the abstract. Their teams do.

Strategies get approved in the plural and executed in the singular: one leader with their people, one cycle at a time. An organization’s results are, in practice, the sum of its teams’ results. And a team’s results change when three things change at once.

Condition 01

It understands the same thing as the rest of the organization

Communication If it’s missingThe team executes a message with discipline that every department tells differently — and the customer remembers none of them.
Condition 02

It improves from one cycle to the next

Development If it’s missingResults climb for one cycle and fall back to the starting point the next, no matter how strong the start was.
Condition 03

It knows what good looks like

Execution If it’s missingEveryone works the way they were taught, “doing it well” becomes an opinion, and results can’t be corrected with evidence.

When one is missing, the other two won’t hold the result. That’s why we work on all three.

teamThe unit where transformation actually happens. Not the org chart, not the plan: the team.
equipTo provide what it takes to get something done. Not to replace the person doing it — to hand them what the job needs.

That’s where the name comes from. We transform teams by equipping them, not by taking their place: what stays behind when we leave is their capability, not our presence.

What we change

The diagnostic sets the starting point. This is the destination.

BeforeAfter
The strategy is understood differently in every department and every region.
One narrative, with the same messages at every point of contact.
Everyone works the way they were taught, and “doing it well” is an opinion.
A model with stages, observable behaviors and rubrics that get scored in the field.
Training happens once a year and behavior stays the same.
Continuous development with the direct manager, measured by cycle, with evidence on record.
Operating knowledge lives in folders and in three people’s heads.
Your own digital campus, where the model is explained, practiced and certified.
Results get explained afterward, once they can no longer be corrected.
Dashboards by person, team and territory that let you adjust within the same cycle.

Communication

No change gets adopted if it isn’t understood. We build the brand, the narrative and the design system that make the new way of working explain itself — to the market and, above all, inside the company.

  • Brand platform, positioning and narrative
  • Visual identity and a design system you can apply
  • Key messages by audience and by product
  • Internal adoption and launch campaigns
  • Websites, microsites and sales materials
  • Video and animation to communicate the change

Development

Transformation holds through people or it doesn’t hold at all. We measure where each person stands, develop them in the field and with their leader, and give them a digital place where the model lives.

  • Sales and leadership competency assessment
  • Leadership and mentoring programs for managers
  • Certification by behavior, not by attendance
  • Field coaching and individual action plans
  • E-learning and digital campuses
  • Follow-up and evidence in Kipken

Execution

A model is only useful if someone can observe it and score it. We translate the strategy into stages, behaviors and rubrics, document it in operating manuals, and give leaders the cadence and the dashboards to manage it.

  • Operations diagnostic with field observation
  • Execution model by role and by stage
  • Operating manuals and policy documentation
  • Observable behaviors and scoring rubrics
  • Scorecards and territory management models
  • Management rituals: cadence, meetings and follow-up

E-learning and digital campuses

It’s the door most people come to us through. It’s also where the difference between a course and a model shows most.

We design, produce and run the organization’s digital learning

From a single course to a full campus under your own brand. It isn’t a content library: it’s the channel where the organization explains its strategy, its processes and the way it operates — and confirms that every person understood. You build it once, update it each cycle, and people open it on their phone in the field.

What gets communicated there

  • Strategy and priorities for the cycle
  • Operating processes and procedures
  • Methodologies and execution models
  • Correct use of promotional materials
  • Product, evidence and talking points
  • Regulation, compliance and policy
  • New-hire onboarding
  • Annual certification by role

What we deliver

  • Custom courses in SCORM 1.2 and xAPI
  • A Moodle campus with your brand and structure
  • A custom mobile app for the field
  • Instructional design and scripts
  • Assessments, question banks and certifications
  • Video, animation and voice-over
  • Simulations and decision-making cases
  • Progress reporting by person and by team
  • Administration, support and updates each cycle
Moodle SCORM 1.2 xAPI AICC Rise Storyline Captivate H5P Gamification Augmented reality Virtual reality Interactive video
Our own campus equippen campus

It’s where our sales team development programs live: sales and leadership models, field mentoring and certifications. It’s also the same standard we build every client’s campus to.

Enter the campus
Let’s talk about your course or campus See campus.equippen.com

Tell us what you need to teach and to how many people. We’ll come back with format, scope and timing.

Our own platform

Kipken: where the model becomes habit

The campus teaches the model. Kipken puts it to work. It’s the platform where the team logs its activity, the leader scores observable behaviors, and the two agree on an action plan tracked by cycle. Evidence stops getting lost in email and spreadsheets.

kipken.com See the demo
Call reportActivity, customer analysis and the behaviors scored.
Territory action planC-SMART actions by cycle, for the rep and for the leader.
Mentoring reportThe development session structured in phases, with agreements.
ScorecardsExecution-model rubrics, scored in the field.
AssessmentSales and leadership competencies, measured online.
DashboardsProgress by person, team, territory and cycle.

The transformation cycle

A cycle that repeats — not a project that ends at handover.

Step 01DiagnoseField work, interviews, data and direct observation. The starting point gets written from evidence, not impressions.
Step 02DesignWhat has to happen at each stage, who does it, and what it gets scored against.
Step 03ProduceBrand, manuals, courses, campus and dashboards. All in the same language as the model.
Step 04ImplementTraining, field coaching, and adoption led by the managers themselves.
Step 05Measure and adjustEvaluation by cycle, a read on the results, and correction of whatever isn’t working.

Who we work with

Almost always with sales and talent functions. Every project has its own model; what repeats is the architecture.

Pharmaceutical Dermatology and personal care Distributors and resellers Consulting firms Talent acquisition Optical and devices Retail and point of sale Professional services

A good part of our work has been done for Sales Force Leasing, an international sales development firm we collaborate with continuously: sales and leadership models, digital campuses, management platforms, operating manuals and brand materials for their projects across a range of industries.

Execution

A complete commercial operating manual

A multinational pharmaceutical company’s entire operation documented as one body of policy: incentives, work rules, procedures and a catalog of document owners, with no duplication.

Execution

Territory management scorecard

A territory management model turned into a scoreable dashboard tied to the incentive plan, with business analysis and KPIs by rep.

E-Learning

A sales model turned into a course

A pharmaceutical company’s eight-stage model built into an interactive course with wheels, cases and assessment, packaged in SCORM to run on any platform.

E-Learning

A campus with its own tablet app

A custom Moodle campus and a branded mobile app, for reference and certification from the point of sale and the doctor’s office.

Development

A mentoring model for managers

A leadership program with a phase-structured mentoring report and an evaluation workshop, with every development session logged digitally.

Communication

Launch narrative and materials

A message platform, sales materials and digital pieces for a brand launch in the pharmacy channel.

Let’s talk.

Tell us what you want to transform and where your operation is getting stuck. We’ll look at the case and come back with a scope of work.

What you’re interested in

You can also write to hola@equippen.com or call +52 55 9000 1500.
Emailhola@equippen.com
Phone+52 55 9000 1500
OfficeMexico City, Mexico
Campuscampus.equippen.com
Platformkipken.com